seo / sem
Everytime you type words or services in search engines to look for solution providers, a list of websites appear on the screen. Ever wondered why some sites appear on the top of the pile while others do not!
The answer: Search Engine Optimization (SEO).
SEO helps search engines crawlers view and understand your site the right way. A good SEO strategy ensures good visibility of your business for relevant keywords in search engine results.
The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently. Sitemaps are a URL inclusion protocol and complement robots.txt, a URL exclusion protocol.
Sitemaps are particularly beneficial on websites where:
• some areas of the website are not available through the browsable interfacer
• webmasters use rich Ajax, Silverlight, or Flash content that is not normally processed by search engines.
Help customers find you on Google Maps
Millions of people search Google Maps every day. A free listing on Google Maps makes it easy for them to find you.
Use Google Places to create your free listing.When potential customers search Maps for local information, they'll find your business: your address, hours of operation, even photos of your storefront or products.It's easy, free, and you don't need a website of your own.
A web directory or link directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links.
Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them.
Descriptions may be added to these bookmarks in the form of metadata, so users may understand the content of the resource without first needing to download it for themselves. Such descriptions may be free text comments, votes in favour of or against its quality, or tags that collectively or collaboratively become a folksonomy. Folksonomy is also called social tagging, "the process by which many users add metadata in the form of keywords to shared content
Article directories are websites where users submit unique articles to be categorized and included to a specific niche. Well-written content articles released for free distribution have the potential of increasing the authoring business' credibility within its market as well as attracting new clients.
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
we submit images relevant to your business website to many image directories like picasaweb. This increases more links and awareness about your business website.
We create and submit videos regarding your business website to multiple Video Sharing Websites like YouTube. Videos one of the most influential online marketing tools. submitting them to Video directories also helps getting more links to your business website.
The key to a successful Search Engine Optimization campaign is targeting the right keywords.
Only keywords that are
•significant to the website business, and •having a high number of people using the keywords while searching for similar businesses on search engines are used by us when designing your customized SEO project.
The text, image, audio, video and other visual content that appears on a website can be defined as Web Content. When developing your website we ensure the Web Content meets the kind of impression you want your website to convey. We also ensure the right keywords are present in the web content to help generate business through an effective SEO campaign.
Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest.
Sitemaps are a way to tell Google about pages on your site we might not otherwise discover. In its simplest terms, a XML Sitemap—usually called Sitemap, with a capital S—is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google's normal crawling process.
A robots.txt file restricts access to your site by search engine robots that crawl the web. These bots are automated, and before they access pages of a site, they check to see if a robots.txt file exists that prevents them from accessing certain pages.
You need a robots.txt file only if your site includes content that you don't want search engines to index. If you want search engines to index everything in your site, you don't need a robots.txt file (not even an empty one).
Alternative text is text associated with an image that serves the same purpose and conveys the same essential information as the image. In situations where the image is not available to the reader (perhaps because they have turned off images in their web browser, or are using a screen reader due to a visual impairment) the alternative text ensures no information or functionality is lost.
The Markup Validation Service is a validator by the World Wide Web Consortium (W3C) that allows Internet users to check HTML documents for conformance to HTML or XHTML standards. It also provides a quick method for web page authors to check their posted pages for mark-up errors.
The SEO campaign for your business website will be made keeping your expectations from your busines in mind. Our past experiences help us in improving the SEO campaigns, however, we use unique articles, content etc for every website we promote.
Our Search Engine Optimization campaign pricing includes a basic website in case you want a new website for your bigger online presence.
We will have a weekly discussion on the SEO campaign with you. You will receive a detailed progress report on all aspects of the SEO campaign at the end of every month during the SEO campaign.
Oue Organic Search Engine Optimization campaigns have an objective of getting unique visitors to your website. To assess the success of the SEO campaign, analytics tools which give a count of unique visitors over a given fixed duration are used.
We use analytics tools to get detailed breakup of the visitor source to yuor website. This helps us study a detailed breakup of visitors coming from various keywords from organic listings on various search engines.
Detailed analytics reports let us evaluate the regional source of the traffic to your website. This helps in evaluating the success of organic search engine promotion results in terms of global as well as regional audience.
The webmasters and analytics reports help us evaluate the keywords that are bringing traffic to your website. These reports are studied on a regular basis to improve the website content and other Search Engine Optimization activities.
Analytics tools help us see the visitors to your website on a daily basis. We can generate visitor reports over various durations.
A good way to start a SEO project is to discuss the purpose of the website. We do a thorough competition analysis and prepare the website structure, keywords and content.
All this is done keeping in mind the objective of getting high rankings for relevant keywords on Search Engines. After doing the On Page Optimization activities... making a site SEO ready, we move on to Off Page Optimization.
Off Page Optimization requires search engine optimization companies to make sure your website gets links from other websites through Directory Submission, Social Bookmarking, Article Submission, Press Release, Image Submission and Video Submission.
We use Analytics and Webmasters tools to monitor the traffic and progress of the SEO campaign
We understand that any business will invest in a website or a search engine optimization campaign if they feel the return on investment is justified. We analyze the project expectations and what we can deliver in great detail before suggesting a price for a project. We value the uniquesness of the businesses that approach us with their online projects and so do not degrade them by offering off the shelf pricing models.
Please get in touch with us today to discuss your project and we will offer solutions and discuss the costs involved for you, no strings attached.
Organic Search Engine Optimization projects take a few months of regular inputs before a businesses start getting returns from their SEO campaigns. It is natural for any business owner to wonder if their SEO partners are going to deliver the expected results at the end of the initial phase.
Eternity Infocom Pvt. Ltd. values the trust businesses have in us when they expect us to help promote them online. When we take on a SEO project, we work with specific milestones and deliverables. Our clients need to pay us on a monthly basis and are free to stop the SEO services if they feel the results are not what they had in mind.